Inc. Magazine: "How I Did It: Randy Horn, Zobmondo!! Entertainment"

Randy Horn began asking ridiculous questions years ago. His favorite: "How much money would it take for you to eat a live, kicking cockroach?" Answers ranged from five bucks ("You better hope we don't find one, because I've got a $5 bill," he'd reply") to no money on earth ("There's got to be a number," he insists). Little did he know, but the questions that worked for years as pick-up lines would soon become the basis of a $2.4 million company called Zobmondo!! Entertainment (No. 696 on the 2007 Inc. 5,000)."

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